Primer 90G Face Primer: Use daily before shaving, or whenever washing your face to gently clear away excess oil, ingrained dirt, blackheads and dead skin; leaving your face cleansed, refreshed and in great condition. Enhanced with natural fruit extracts. Ideal for sensitive skin.Mildly exfoliating, daily use. A unique soap free formulation containing micro-sized particles that gently lift the bristles off your face, preparing the beard for a smooth, close and comfortable shave. Dermatologically tested with a skin balanced pH.Use as the first step of the King of Shaves PSP (Prime, Shave, Protect) shaving and skincare regime, then shave with any King of Shaves Shaving Oil or Gel. Post-shave, protect face from UVA/B rays with K-24 SPF8 Moisturiser.